03/01/2017 by Justin Joy , Natalie Zmuda 0 Comments
Am I focused on the right metrics for a mobile-first world?
In a mobile-first world, people are turning to their smartphones in new ways—to make a decision, learn something new, or get something accomplished.
We talk about mobile a lot. We know having a mobile optimized website is required in a mobile first world. This article goes deeper and really got me thinking about what mobile first really means. Its not enough to just have a responsive design site. Its not enough to only design ads for mobile, we must look at the analytics separately as well. They tell a different story and provide data that relates to the mobile experience.