Am I focused on the right metrics for a mobile-first world?

We talk about mobile a lot. We know having a mobile optimized website is required in a mobile first world. This article goes deeper and really got me thinking about what mobile first really means. Its not enough to just have a responsive design site. Its not enough to only design ads for mobile, we must look at the analytics separately as well. They tell a different story and provide data that relates to the mobile experience. 


Mobile First

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