Our Process

Marketing has changed more in the past two years than it has in the past three decades. We understand how important that is to the success of your business. IPBG Marketing offers solutions that have evolved with the changing times and will help you succeed. As technology advances, the way consumers respond to marketing tactics has also changed. Our team strives to be the best in the market, providing our clients with cutting-edge technology and effective solutions.

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We start with gathering information about your industry, about your particular company and about your market. Our research combined with data you provide help us find the customers who are ready to listen to information about your products and services.

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We do our homework, our specialists work with you to define the program that best fits your company's needs today and into the future. Whether you need a mobile strategy, a social media presence, a responsive design website, a video production or content creation, our team will help you sort through the changing marketing landscape and craft a custom solution.

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With goals in hand, our next step is deploying the solutions. That could include choosing the correct social media and loading content, using programmatic advertising to reach target audiences at the right time and having all tracking, art and tech elements in place.


Although measurement is the "last" step, it is the most important because it affirms our commitment to your success. There is no "set it and forget it" with IPBG. Even in the early stages of your campaign, we will measure responses and ask you for feedback. We'll want to know what customers are saying, whether you're seeing more foot traffic to brick-and-mortar stores, and whether sales are changing.

As the campaign continues, our team of measurement specialists will review metrics, such as website traffic, social media engagement, advertising click rates and video views. They'll refine tactics based on the numbers and respond to changes daily. 

Then we'll let you know what worked and what needs to be changed. We'll use real-time insights and analytics to track the customer journey, optimize your campaign and then connect tactics to results. Our interest is in making sure you reach your goals and get the return you expect on your marketing investment.